01
Understand the system
I start with the constraints — technical, business, human. Good design doesn't ignore them; it works within them.
Hi, I'm Alok VasishtaLead UX & BuilderBengaluru, IN.
I design &actually shipcomplex products.
Lead UX with 14 years across enterprise SaaS, mobile and a brief detour through 3D + VFX. I find problems worth solving, design the thing, and then — this is the unusual part — build & ship it.
— A non-linear career
A non-linear career.
I got into UX through QA — not an MFA. Spent years breaking software before I started designing it, which turns out to be an unusually useful superpower.
Fourteen years later: enterprise product design by day, indie apps by night, a SaaS platform on the side, and a brief VFX chapter I don't regret. Currently Lead UX at EPAM.
2010
QA Engineer · Various startups
Started by breaking things. Learned what good UX meant by seeing bad UX break.
2014
UX Designer · Freelance / Agency
2018
3D + VFX · Hobby → freelance
The detour. Learned Blender, After Effects, Cinema 4D. Now I animate UI with intention.
2019
Indie Dev · FusedBulb Studios
First app shipped. Then 18 more.
2022
Senior UX Designer · Enterprise / SaaS
2024
Founder · AdugeOps
Designing AND building a B2B SaaS from scratch. Currently in pilot.
2025
Lead UX Designer · EPAM
Current role.
— Case studies
Selected work.
01
Lead UX Designer ServiceNow 2025
Making incident resolution legible at scale
DPR Diagnostic Flow
Enterprise SaaSIncident UXDesign Systems
Coming soon
02
Founder · Designer · Developer AdugeOps 2024–25
B2B SaaS for kitchen operations
AdugeOps Platform
SaaSB2BFlutterNestJSPostgreSQL
Coming soon
03
Lead UX Designer [MAANG] 2024
Enterprise Platform
EnterprisePlatform DesignNDA
Coming soon
04
Designer · Developer Personal / KannadaPrapancha 2022–23
A family of Kannada language apps
Kannada Suite
FlutterCultural Tech8.2K installs
Coming soon
— Process
How I work.
02
Frame the right problem
Most teams solve the stated problem. I spend time making sure it's the actual problem worth solving.
03
Explore the space
Fast, divergent, low-fidelity. Many ideas quickly. Kill the weak ones early.
04
Build & ship
I design in code where possible. Prototypes that run, not prototypes that pretend.
05
Iterate with data
User feedback, planned backlog items, gut instinct — in that order. Ship, measure, repeat.
tools & stack.
What I reach for
Design.
- Figma/FigJam
- Claude Design
- Google Stitch
- Apple Motion(hobby only)
Build.
- Flutter/Dart
- Firebase
- React(vibe coding)
- Next.js(vibe coding)
Ship.
- Play Store
- Vercel
- Cloud Run
Think.
- Gemini/NotebookLM
- Pen & paper
- Long walks
- Filter coffee
— 16 apps · Play Store & web
My Apps Library
Here's a collection of apps I've created so far.
Kannada Prapancha
Language, culture, and devotion — apps aligned with the Kannada Prapancha line.
Kannada Movies Quiz
Kannada Movies Quiz
Dino Baby
Early learning and play — shipped from the Dino Baby account.
FusedBulb Studios
Utility and family tools from the FusedBulbStudios publisher account.
Web Products
Web apps and SaaS — ship in the browser, not only on the store.
— Let's make something
better products start withbetterdecisions.
Currently leading at EPAM and building AdugeOps on the side. I'm open to design-leadership conversations, advisory work, and the occasional well-aimed indie collab.
Where I am
Bengaluru, IN
UTC+5:30
Best time to reach me
Weekdays, 10:00 – 19:00 IST. Saturday morning is for sketching.